With the emergence of so many start-ups – around 130 thousand per day across the world, in fact –the competition to find and gain traction is truly high. It’s no wonder that the phenomenon of growth hacking has been employed so frequently in today’s business world. Driven to achieve growth and success, start-ups and even […]
What Wellness Brands Are Doing Well in Customer Engagement
Personal wellbeing is trending. All sorts of interesting health and fitness categories have sprung up across the world, from percussion workouts to sound healing and even floating. On our sunny little island, aerial yoga, barre, spin classes, acai bowls, fruit smoothies and fitness wearables are now ubiquitous. With the recent debut of U.S. start-up ClassPass […]
How AI Is The Golden Ticket To Operational Excellence
Stay ahead of the crowd, ensure your business is running at operational excellence. This concept, also known as “OpEx”, involves streamlining and speeding up operational processes, bringing merits such as lower risk, lower costs and increased revenues. All great news for both customers and shareholders of the company. And the rise of Artificial Intelligence (AI) […]
Lessons to learn from Netflix’s disruptive innovation
You turn on Netflix to kill maybe an hour of boredom. You scroll through, find something that catches your eye and boom – three hours later, you’re neck deep into a TV marathon that you just can’t quit. And behind this seemingly unstoppable appeal of Netflix in today’s vast ocean of content, is their dedication […]
What is IGTV and why should your brand be interested?
On June 20, 2018, Instagram launched IGTV – their new platform for content creators to post long-form, vertical videos stretching as long as an hour. The move was seen by many as a response to Youtube’s horizontal format, capitalising on Instagram’s recent achievement of having hit one billion users on its primary platform. And with […]
Colour Is Power: Use It To Build Your Brand
Red and yellow: colours of power and vibrancy. Colours of McDonalds. Green: a soothing and comforting colour. The colour of Starbucks. White: clean and minimalistic. The colour of Apple. The visual appeal of colour is something that has always been used in branding and marketing. Colours, and their ability to elicit emotion from people, are […]
Expanding To China? Here’s How You Engage Chinese Consumers.
China rolled out its market reforms in 1978, and since then it’s been growing from strength to strength. We’re talking GDP growth averaging at almost 10% per year, which we take our hats off to, considering it’s the fastest sustained expansion by a major economy in history to date. For local SME businesses who want […]
Facebook’s New Downvote Feature Will Change The Way You Engage Your Customers
People have been asking Facebook for a “Downvote” button since time immemorial… and Facebook has finally delivered. Now, if you’re scratching your head and wondering why you haven’t seen it, that’s because the feature isn’t available in Singapore yet. As of now, Facebook is only testing the feature in Australia, where consumers can Upvote or […]
A Clash Of Cultures: How To Effectively Manage Older Employees
For companies facing a labour crunch, the solution isn’t to keep hiring and replacing your workers who leave. You need to work on retaining your existing workers, and a huge part of that is engaging and managing your older employees effectively. Regardless of whether you’re a 2nd gen business owner who’s recently taken over the […]
Virtual Reality: A Gamechanging Tool For Training Employees
When I toss out the term “virtual reality”, what do you think of? For most people, the answer will be video games. No doubt, VR has become synonymous with those games that you play on your PlayStation and Oculus Rift… but that’s not all that it’s good for. VR is actually an amazing tool which […]