Have you heard? In partnering with the International Union for Conservation of Nature (IUCN), Lacoste recently revamped their iconic polo shirts. Image Source With the new limited-edition polos they’re launching, the brand is swapping out their signature crocodile logo in favour of a series of endangered species. Within 24 hours of Lacoste breaking the news, […]
How To Incorporate Humour In Your Branding (And Do It Right)
It’s 2018, and if you want your consumers to bite, you need to make authenticity a priority. Get this: 91% of consumers say that they are more likely to buy from an authentic brand, as opposed to a dishonest brand. This begs the question… what exactly is an authentic brand? While there’s no textbook […]
The New Branding of RICE
Life is all about learning and growing. When we can understand this philosophy intrinsically and apply it to our business world, we know that stagnancy cannot and should not be something that we indulge in. A deep thought-provoking conversation brewed within RICE. Restless, angsty and a huge overdose on coffee, we knew we are approaching […]