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ABOUT RICE

Incorporated in 2014, RICE Consultancy Pte Ltd is a boutique Business Growth Consultancy specialising in end-to-end growth solutions that help business owners build their businesses for greater success, with achievable results.
Since 2018, RICE has double-downed on its origins and reconnected with its core belief: the growth mindset. The RICE of today is a business consultancy driven by the pursuit of growth in all its forms.
Since 2018, RICE has double-downed on its origins and reconnected with its core belief: the growth mindset. The RICE of today is a business consultancy driven by the pursuit of growth in all its forms.
At RICE, we believe wholeheartedly in continuous progress, across all aspects of life. Whether we are brainstorming for ideas, communicating with clients, or simply having a chat in our office, we live and breathe this philosophy. Opportunities to learn and areas to improve stand out to us as room for growth. We are instantly attracted by such potential, because it gives us sustenance to make ourselves and others flourish.
We strive to bring this passion for growth to the business world, where the landscape is constantly in flux and every little step forward matters even more. Our aim is to help individuals and organisations bloom into their full potential, harvest great returns, make more space to grow and keep the cycle going. That’s why we make continuous development and dynamism the key pillars of our work. That’s why we take great leaps with people who share our growth passion.
Within our team, growth endeavours mean a journey towards being better contributors in a synchronised, holistic unit. Taking an outward approach, they represent significant breakthroughs for our clients, meaningful change-making with our partners, and wider horizons for the next generation. We make every result count. Change old world mindsets. Build inspirational cultures. Cultivate the new business paradigm. We are RICE — harvesting real growth. After working on more than 100 projects for a wonderfully diverse clientele — from Capelle Academy, Singapore Red Cross and Enercov to Rainforest Education Centre, KTC Construction and SKINFOOD, we can’t help but look forward to becoming a trusted Business Growth Partner for the next purpose-driven company we meet.
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14Aug2018
Posted by RICE Consultancy In Blog,Business Resources 0 comment

Lessons to learn from Netflix’s disruptive innovation

You turn on Netflix to kill maybe an hour of boredom. You scroll through, find something that catches your eye and boom – three hours later, you’re neck deep into a TV marathon that you just can’t quit.

And behind this seemingly unstoppable appeal of Netflix in today’s vast ocean of content, is their dedication to disruptive innovation – how they constantly change and adapt themselves to stay relevant.

So put down that remote just for a bit, and let’s look at some lessons we can learn from Netflix!

 

Original content always wins

Arguably their biggest innovation, Netflix Originals have become somewhat of a household phrase. With both crowd-favourite and critically-acclaimed dramas under their belt, Netflix proved that original content, if done right, can be a winner for a company and contribute to its branding.

 

[Image: https://unsplash.com/photos/r-fBT5l_AwA]
Risk is always going to be there, of course, but as CEO Marc Randolph puts it himself, “You must be willing to go down the path when you don’t know where it’s going.” So if you’re stuck in a rut with innovation, why not do something that no one else has done before? Have faith and patience in the original content or products of your company!

 

Loyalty pays off

One of the biggest accomplishments of Netflix is how it retains its customer base. In a world where people constantly seek new thrills and habits, Netflix has defied the odds and managed to become a staple in many people’s lives. Netflix’s switch to a subscriber model came at a time where people were settling for on-demand content. Today, video streaming is hotter than ever before. The concept of letting users enjoy content whenever they want, as many times as they want with no due dates or penalties has truly revolutionised the industry.

And Netflix goes the extra mile to make their users feel appreciated, with anything from electronic direct mailers to recommendations and curated lists for each individual. This has certainly paid off, as the company has over 125 million subscribers in 190 countries as of Q1 2018.

Lesson learnt: know what your audience wants. Know their frustrations and figure ways to overcome it. That is the first step to disruption.

 

The power of multiple platforms

You’re never far from Netflix. Whether on your desktop, mobile, or even your gaming console, the Netflix logo is there.

This dedication to being ubiquitous is deliberate on Netflix’s part. They’ve partnered with everyone from makers of set-top boxes to telecommunications companies to make their services available on multiple platforms. This gives people the freedom to decide when and how they want to consume content, and with so many options available, it’s tough to ever get Netflix out of your sight.

[Image: https://www.pexels.com/photo/app-entertainment-ipad-mockup-265685/]
If your business hasn’t capitalised on having a multi-platform presence, now might be the time to consider it. Look beyond having a website or developing a mobile app and think of groundbreaking ways you can make yourself seen and heard.

After all, innovation begins at the end of your comfort zone. Don’t be afraid to disrupt, know your users’ frustrations and embrace the risk that comes with any new idea and you might just be the next Netflix!

 

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