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ABOUT RICE

Incorporated in 2014, RICE Consultancy Pte Ltd is a boutique Business Growth Consultancy specialising in end-to-end growth solutions that help business owners build their businesses for greater success, with achievable results.
Since 2018, RICE has double-downed on its origins and reconnected with its core belief: the growth mindset. The RICE of today is a business consultancy driven by the pursuit of growth in all its forms.
Since 2018, RICE has double-downed on its origins and reconnected with its core belief: the growth mindset. The RICE of today is a business consultancy driven by the pursuit of growth in all its forms.
At RICE, we believe wholeheartedly in continuous progress, across all aspects of life. Whether we are brainstorming for ideas, communicating with clients, or simply having a chat in our office, we live and breathe this philosophy. Opportunities to learn and areas to improve stand out to us as room for growth. We are instantly attracted by such potential, because it gives us sustenance to make ourselves and others flourish.
We strive to bring this passion for growth to the business world, where the landscape is constantly in flux and every little step forward matters even more. Our aim is to help individuals and organisations bloom into their full potential, harvest great returns, make more space to grow and keep the cycle going. That’s why we make continuous development and dynamism the key pillars of our work. That’s why we take great leaps with people who share our growth passion.
Within our team, growth endeavours mean a journey towards being better contributors in a synchronised, holistic unit. Taking an outward approach, they represent significant breakthroughs for our clients, meaningful change-making with our partners, and wider horizons for the next generation. We make every result count. Change old world mindsets. Build inspirational cultures. Cultivate the new business paradigm. We are RICE — harvesting real growth. After working on more than 100 projects for a wonderfully diverse clientele — from Capelle Academy, Singapore Red Cross and Enercov to Rainforest Education Centre, KTC Construction and SKINFOOD, we can’t help but look forward to becoming a trusted Business Growth Partner for the next purpose-driven company we meet.

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26Feb2016

Responsive Design Process

You cannot plan for and design a responsive, content-focused, mobile-first website the same way.
If your goal is to produce something that is not fixed-width and serves smaller devices just the styles they require, why would you use a dated process that contradicts those goals?

It’s easy to resort to working more to resolve these new challenges. What comes naturally? Do a desktop and mobile-sized wireframe, then turn around and design a desktop and mobile-sized layout. This sort of solves the problem. You and your developer have more to work with, at least. However, what about all the device widths in-between—you’ll have to cover those as well, right?

At this point, you wake up and realize you’re stuck in a familiar loop of ever-increasing deliverables and ever-shrinking profits. Using this old process to tackle new problems doesn’t really solve any of them, and it’s going to kill you from lack of sleep, make you poor from lack of profit, or both.
There are some good ideas floating around dealing with new processes. Some smart folks are of the very sensible opinion that the only answer is to design in the browser. However, other smart folks have admitted for the quiet rest of us that it’s really, really hard to design freely in the browser—at least with current tools.
Of the emerging new process ideas, those that involve responsive HTML/CSS prototypes look very promising. I’m planning to investigate these further. However, there are some definite challenges with this approach, not the least of which is the time it takes to create them when the site content is complex. Most of the examples I’ve seen are fairly generic, which doesn’t translate well to real projects.
Currently, we are successfully using a different approach. It attempts to optimize content, design, and development time, finding a budget-friendly balance of appropriate direction from all disciplines—something that is effective, lean and uses quick, widely-accessible tools.

[From smashingmagazine.com]

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