28Sep2018

What Wellness Brands Are Doing Well in Customer Engagement

Personal wellbeing is trending. All sorts of interesting health and fitness categories have sprung up across the world, from percussion workouts to sound healing and even floating. On our sunny little island, aerial yoga, barre, spin classes, acai bowls, fruit smoothies and fitness wearables are now ubiquitous. With the recent debut of U.S. start-up ClassPass […]

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31Aug2018

How AI Is The Golden Ticket To Operational Excellence

Stay ahead of the crowd, ensure your business is running at operational excellence. This concept, also known as “OpEx”, involves streamlining and speeding up operational processes, bringing merits such as lower risk, lower costs and increased revenues. All great news for both customers and shareholders of the company. And the rise of Artificial Intelligence (AI) […]

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14Aug2018

Lessons to learn from Netflix’s disruptive innovation

You turn on Netflix to kill maybe an hour of boredom. You scroll through, find something that catches your eye and boom – three hours later, you’re neck deep into a TV marathon that you just can’t quit. And behind this seemingly unstoppable appeal of Netflix in today’s vast ocean of content, is their dedication […]

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24Jul2018

What is IGTV and why should your brand be interested?

On June 20, 2018, Instagram launched IGTV – their new platform for content creators to post long-form, vertical videos stretching as long as an hour. The move was seen by many as a response to Youtube’s horizontal format, capitalising on Instagram’s recent achievement of having hit one billion users on its primary platform. And with […]

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17Jul2018

Colour Is Power: Use It To Build Your Brand

Red and yellow: colours of power and vibrancy. Colours of McDonalds. Green: a soothing and comforting colour. The colour of Starbucks. White: clean and minimalistic. The colour of Apple. The visual appeal of colour is something that has always been used in branding and marketing. Colours, and their ability to elicit emotion from people, are […]

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13Jun2018

Facebook’s New Downvote Feature Will Change The Way You Engage Your Customers

People have been asking Facebook for a “Downvote” button since time immemorial… and Facebook has finally delivered. Now, if you’re scratching your head and wondering why you haven’t seen it, that’s because the feature isn’t available in Singapore yet. As of now, Facebook is only testing the feature in Australia, where consumers can Upvote or […]

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