Entrepreneurs sometimes fall into the trap of thinking that everything has been done before. In short: everything that is worth inventing has already been invented, and it isn’t possible to come up with a product that’s truly unique. So why even bother trying? Well, that’s not quite true. Here’s the thing: as time passes and […]
Have you heard? In partnering with the International Union for Conservation of Nature (IUCN), Lacoste recently revamped their iconic polo shirts. Image Source With the new limited-edition polos they’re launching, the brand is swapping out their signature crocodile logo in favour of a series of endangered species. Within 24 hours of Lacoste breaking the news, […]
It’s 2018, and if you want your consumers to bite, you need to make authenticity a priority. Get this: 91% of consumers say that they are more likely to buy from an authentic brand, as opposed to a dishonest brand. This begs the question… what exactly is an authentic brand? While there’s no textbook […]
Life is all about learning and growing. When we can understand this philosophy intrinsically and apply it to our business world, we know that stagnancy cannot and should not be something that we indulge in. A deep thought-provoking conversation brewed within RICE. Restless, angsty and a huge overdose on coffee, we knew we are approaching […]
Typography, being the art of type in a design, is undoubtedly one of the most essential elements of good web design.
You cannot plan for and design a responsive, content-focused, mobile-first website the same way.
Far far away, on the island of Moskenesøya in the Lofoten archipelago, above the Arctic Circle, there lives Reine – the most beautiful village in Norway. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with […]
Designing and developing can be time-consuming, especially when the project involves a new challenge, putting the team or freelancer into unknown territory. Moreover, time is a key factor in productivity. Working efficiently enables us to deliver better value at a competitive price. However, some steps can be repeated for every project. These are steps we […]
There are a lot of startups out there creating great product design. But how are you supposed to evaluate innovation? John Long at The Ship’s Log has 3 simple questions (and sub-questions) to ask when considering your product. Is it Usable? And now for the sub-questions! Is the heart of the application easy to use? […]
Birth, growth, reproduction, and death. In the same way as humans go through life stages, startups go through phases that entrepreneurs should be aware of in order to effectively guide their projects. Max Marmer, founder of Startup Genome, presents six. It seems essential to know how to face each of them so the startup survives: […]
