EXPLORE Cafe Riceberry
In mid-2018, we were given the challenge to set up a new F & B Business within 4 months. Tapping into our industry knowledge and wanting to do this with a corporate social responsibility objective in mind, we sought to work with a budding Thai chef who is seeking to change her life’s circumstances to betterment.
Time is of the essence for us to establish the business for launch in Oct and 360 efforts were delivered to ensure we met the timeline to officially start Cafe RiceBerry. From operations implementation of menus, food inventory, system solutions to brand and marketing communications efforts for the Cafe like Brand Identity, Website development and digital marketing efforts were done during the short 4 months.
What we have done to grow this business to fruition:
- Establish the entire Business and Operations Strategy and Plan from scratch, from menu planning and costings, manpower costings and action plan for the launch
- Developed a Brand Positioning and Identity for the Cafe, from the Name, Brand Colors to Website and Marketing Collaterals Design
- Activated Marketing Campaigns for Launch and done business outreach to surrounding buildings for special promotions for their employees and tenants
- Conducting special events at the Cafe for community outreach and establish our Brand Presence in Changi Business Park
- Ensuring daily cafe operations is optimal in serving the guests at the cafe with an awesome dine-in experience or takeout
It was an amazing experience for us to build this up from scratch and we are so glad that our initial efforts have now helped the Chef to start this business initiative and now manage this Cafe on her own to build it up towards further success.
Find out more what we did for them here and if you are looking for a firm to help you in actualizing your start-up idea to reality with effective strategies, contact us here and we would love to have a chat with you and learn more about how we can help you fulfill your business vision.