Let’s face it, we are crazy about being productive. In recent years there are YouTube videos and articles on maximising productivity popping up in our recommendations as well as new digital tools intending to increase our day to day productivity. Some examples include Todoist, TickTick, Trello, Slack, Notion as well as many others. Everything that […]
Preventing burnout in the workplace
Have you ever heard of the term burnout? It might sound like a slang or something cool to be said about something trivial. However, burnout is a real thing that is happening today, especially with rapidly growing businesses and a fast economy. We as business leaders have to take note about mental health in the […]
Here’s how brands are making use of Instagram
With 1 billion monthly active users, Instagram is gaining traction over the years as being the leading visual social media platform out there. Starting later than Facebook and Twitter, it is grown to be the third most popular social media platform just after Facebook with 2 billion active monthly users and YouTube with 1.9 billion […]
How to grow and look ahead for your business
In today’s business environment where everything relies heavily on the market, it is imperative to have sustainable growth and profitability. Even though it is the case, that is almost never a guarantee. With technological advancements, new competitors and an ever shifting market, the lifespan of products and services will be shortened. This instability is why […]
The importance of social media marketing in growing your business
It’s no doubt that this is the age of technology. In the first world, almost everyone owns a smartphone and almost everyone has heard of Facebook even if they haven’t used it themselves. YouTube, Reddit, Twitter, Tumblr, Instagram. According to Statista, in 2019, 2.82 billion people are on social media. Market leader Facebook was the […]
How do we come up with and jumpstart new ideas?
We’ve all hit that familiar point in our work or studies before. Well, look, we’ve run out of ideas. It’s as if our brains had hit a road block and everything ahead seems fuzzy and empty. Without ideas, we cannot solve problems or create. Be it a good idea, (simple ones that solve everyday problems), […]
Why Branding Is Even More Crucial for Growth Hacking
With the emergence of so many start-ups – around 130 thousand per day across the world, in fact –the competition to find and gain traction is truly high. It’s no wonder that the phenomenon of growth hacking has been employed so frequently in today’s business world. Driven to achieve growth and success, start-ups and even […]
What Wellness Brands Are Doing Well in Customer Engagement
Personal wellbeing is trending. All sorts of interesting health and fitness categories have sprung up across the world, from percussion workouts to sound healing and even floating. On our sunny little island, aerial yoga, barre, spin classes, acai bowls, fruit smoothies and fitness wearables are now ubiquitous. With the recent debut of U.S. start-up ClassPass […]
How AI Is The Golden Ticket To Operational Excellence
Stay ahead of the crowd, ensure your business is running at operational excellence. This concept, also known as “OpEx”, involves streamlining and speeding up operational processes, bringing merits such as lower risk, lower costs and increased revenues. All great news for both customers and shareholders of the company. And the rise of Artificial Intelligence (AI) […]
Lessons to learn from Netflix’s disruptive innovation
You turn on Netflix to kill maybe an hour of boredom. You scroll through, find something that catches your eye and boom – three hours later, you’re neck deep into a TV marathon that you just can’t quit. And behind this seemingly unstoppable appeal of Netflix in today’s vast ocean of content, is their dedication […]